We’re excited to share a major update in our company’s journey with you today as we begin our digital transformation journey, starting with our updated brand identity.

A Sneak-Peak Of What’s To Come…

Our Journey Since 1967

Since our inception in 1967, we’ve been dedicated to delivering products to local labs around Birmingham. Over the decades, we’ve refined our product offerings and built lasting relationships with our suppliers and customers across the UK. Now, we’re embarking on a digital transformation to offer you an improved experience.

Why The Change?

Our new brand identity is a pivotal step in our digital transformation roadmap. As we continue to lead as a premier supplier to laboratories nationwide, this fresh visual identity, paired with our comprehensive solutions, signifies our business. It empowers everyone connected with Appleton Woods, from our amazing team to our valued customers, suppliers and partners to take pride in our journey. This transformation underscores our commitment to innovation, quality and enhancing your experience.

Important Upcoming Milestones

1. New Logo And Brand Identity
   Our updated logo and new brand guidelines reflect our vision for the future. This fresh look embodies our dedication to innovation and quality.
   
   
2. Launching Our New Online Platform
   Our new online portal is packed with features tailored to benefit both customers and suppliers. Enjoy improved search capabilities, seamless navigation, and an intuitive layout that makes your interactions with us effortless.
   
   
3. Streamlining The Purchasing Process
   We’ve completely overhauled our online platform to ensure smoother, more efficient transactions, saving you valuable time and effort.
   
   
4. Automating Workflows
   Utilising our advanced systems and processes, we’re now on a mission to add value and optimise the experience for everyone connected to Appleton Woods.
   
   
5. Showcasing Our Evolution at Lab Innovations: Oct 2024!
   Visit us at Stand E60 at Lab Innovations 2024 for a chance to meet face to face and discuss your plans with the Appleton Woods team. We would love the opportunity to be your preferred and trusted lab equipment, consumables and reagents partner. GET YOUR TICKET HERE

Join Us On This Journey: Be The First To Receive Upcoming Launch Announcements

We are absolutely thrilled about these developments and can’t wait to share them with you. Our re-brand and digital transformation represent more than just changes; they are a commitment to providing better service, enriched experiences and a stronger partnership with our customers and suppliers.

Thank you for your continued support as we continue to evolve and grow. We look forward to breaking new boundaries on this exciting journey with you!

Stay Connected

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